DATA & ANALYTICS LEADERSHIP SERIES

Creating a customer-centric data strategy

When you think about the pace of change in most industries, the increasing level of competition due to digital factors and changing business models, a robust data strategy is no longer a nice to have, it’s a must have. A data strategy aligns and prioritizes key data and analytics activities with organizational priorities and goals, ensuring investment into the right data capabilities, talent, and platforms.

A great data strategy is highly specific about an organization’s target customer, value proposition, and it’s leading capabilities. In this creative workshop, teams learn to draw attention to the critical questions of a successful data strategy, evaluate solutions, visualize outputs and structure their next steps. The end result is a modern data strategy that captures the current analytical status of your organization, specifies the target status, defines a roadmap for increasing the analytical maturity level, and the initial use cases that will be realized.

  • Identify the needs of your users and customers
  • Specify functions, processes, data sources, tools, employee skills and partners required
  • Evaluate analytics use cases based on return on investment, technical and legal risks
  • Visualize and communicate the data strategy to your team, decision makers or investors

Intended audience: Working on a data strategy requires an interdisciplinary team of experts, from marketing, product teams, IT specialists, business or data analysts, data scientists, key decision makers or legal and compliance teams. 
 

What You'll Learn

The workshop is practice-oriented, so that teams understand what they are doing and why they are doing it. Teams will be able to practically implement the workshop outcomes directly for the organization.

1

Why do you need data analytics?

2

How might data and analytics help your stakeholders?

3

What data and analytics do you need to realize your goals?

WHY CHOOSE THIS PROGRAM?

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DEVELOP REPEATABLE
PRACTICES

The entire program is designed for action. Apply what you learn directly to your organizational challenges.

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DEVELOP YOUR DATA
VALUE STORY

Shift relationships with key stakeholders by anchoring conversations on value stories instead of operational metrics.

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SAVE TIME &
RESOURCES

Save time & resources that would have been spent on poor choices and potentially led to technical debt.

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SOLVE REAL CUSTOMER
NEEDS

With your customers at the centre, reframe your value and create defensible data driven products and services.

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TACKLE DATA COLD START ISSUES

Improve your data acquisition strategy by establishing the right amount of data and technology needed relative to the breadth of the problem being solved.

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ALIGN TEAMS BETTER

Equip teams with shared processes and mobilize teams to recognize and respond to data opportunities.

Meet Your Facilitator

dennis-maorwe
Dennis Maorwe
CREATOR, AFRICA DATA NETWORK

Up until 2018, Dennis worked for Oracle and consulted all over the world in various technology related projects. Now, through Africa Data Network, Dennis helps organizations make the transition to data-driven decision-making by improving the capabilities and effectiveness of their teams. He holds degrees in Telecommunications, among other qualifications.

MORE ABOUT DENNIS >

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Receive a workbook with reflection questions, instructions for activities, and supplemental resources from the workshop.

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Inspiring reads

Become data driven or perish. Why you need a data strategy, not more data people. ~ Towards Data Science

Mistakes of AI adoption: lack of a data strategy. ~ Neoteric

How you can keep analytics programs from being a waste of time. ~ Harvard Business Review

Do you have a data strategy? ~ Harvard Business Review

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